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Does Your Offer Get Bites? How to write an offer that sells
I’m in a ton of groups for entrepreneurs. A ton. And it’s how I connect with a lot of my clients and, better yet, referrals. What’s more, I’ve found that many entrepreneurs have absolutely incredible services and knowledge bases, but they have no clue how to write an offer. If your offer doesn’t get bites, […]
5 Ways a Content Strategy Fuels Your Entire Marketing Plan
Talk to six different content strategists and you’ll get six different “best strategies” for developing a content plan. But if you talk to all six of them, you’ll find some common threads. And the key here, really, is that a good content strategy can fuel your entire marketing plan. WHAT?!? That’s a great big statement. […]
The Two Best Tools to Improve Your Writing
People don’t like to talk about their failures, but we all have them. In fact, it’s why we grow so much. So today, I am talking to you about why grammar is a writer’s biggest pitfall, but also the two solutions I’ve found to improve your writing and ensure it’s mistake-free. First, so much of […]
Do You Have a Messaging Disconnect? (Here’s how to fix it!)
I constantly discuss the importance of making sure that your copy speaks to your audience. But what do you do when you have a messaging disconnect? How do you fix it? I’m going to let you in on a little secret: writing your own messaging is HARD. It’s actually not much of a secret. In […]
Why Your Clients NEED You to Dish the Secret Sauce
We live in a world where transparency is everything. Everyone wants to understand what you’re doing and how you’re doing it. Especially in regards to work that you do on their behalf. They want your secret sauce. As they should. However, many people are scared of total transparency. “But if I tell clients how to […]
Knowing Your Audience is the First Step to Writing Good Copy
Do you know how to read the room? If knowing your audience comes easily to you, then this may be a skill you were born with. Reading a room in person may come more easily. You can tell if people are engaged, bored, happy, sad, or any range of emotions, and then you can adjust […]
The Secret Superpowers of Testimonials
We all know that testimonials give you credibility. And in this world, that’s something incredibly powerful. But credibility isn’t the only superpower of testimonials. In fact, there are two secret superpowers that you’ll love. Getting testimonials Whether you’re just starting out or you’ve been in business for a while but haven’t updated your website recently, […]
The 13 Best Free Productivity Apps
Staying organized is the name of the game when it comes to being successful. And while it seems like the world is always getting crazier, the productivity apps out there are keeping up with the demand. But there are literally hundreds of options, which makes it hard to figure out what is best. Personal preference […]