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In today’s world, your website is the backbone of your entire marketing plan, or it should be. In fact, done right, your website marketing plan can be one of the
Recently, I filed my annual report, which means it’s been 5 years officially since I opened my business. 5 years in business (and 8 takeaways from entrepreneurship). Looking back, there
2023 was a heck of a year. And whenever that happens, I find it important to reflect on what went really well. Here are some of my top feature articles,
As a copywriter, I have a huge swipe file of copy that I use as inspiration for future copy and content. So when Foreplay.co — a SaaS solution that shortens
If you spend time on LinkedIn or browsing industry publications, you may be familiar with the idea of ‘thought leadership.’ If not, or you’ve wondered what it really is, here’s
Just about every marketing conversation I go into involves some mention of thought leadership. There’s a lot of confusion out there around what it is, how to create it, and
“Salesy.” It’s a term I hear all too often. Especially when people (clients) tell me “My brand isn’t salesy,” or “I don’t want to come across as too salesy.” In
My framework, the REACH Visibility Trajectory is all about assembling the building blocks so you can show up and convert your audience. The only problem? Sometimes it’s all too easy
You’ll often hear me talking about the importance of telling your story and how to do it effectively. I recently shared this video going through finding the right story to
Anna Hetzel and I are dishing on brand messaging and website copywriting, plus they’ll share the exciting things going on in their world at Strange Birds. Plus…why there are never enough
In a world bombarded by promotional messages and clickbait, businesses that stand out are those that connect with their audience on a deeper level. Storytelling is a powerful tool in
Developing a content marketing strategy is too often seen purely as a numbers game. Put out a lot of content. Get as many eyes as possible on that content. The
