Zig Zag Leap Podcast: Copy That: Building Business Success Through Relationships
Nesha Zackery is a true delight. When she invited me onto her podcast, I was thrilled to join her! We covered so much ground, starting with the personal tragedy and “aha” moment that gave me permission to leap into something different. We also covered the lessons I’ve learned SEVERAL times along the way, and what […]
Turn Your Messaging into Magic with Caitlin Renwald
Nonprofit copywriter and former teacher Caitlin Renwald joined me to talk about her emerging website, her growing business, and why she chose Whomp Whomp to Wow. Join us to hear her thoughts Her emerging website is www.caitlinrenwald.com Or, you can connect with her on LinkedIn at www.linkedin.com/caitlinrenwald — Turn Your Messaging […]
Putting a Human Face on B2B Marketing
If you work in B2B marketing, you’re probably familiar with the misconception that it’s stiff and creatively lacking, especially when compared with B2C. If it brings to mind bland sales materials, outdated websites, and messaging with zero personality, it doesn’t have to be this way. Being a successful marketer in the B2B space is no […]
Turn Your Messaging into Magic with Joanna May
We dove into Joanna’s background as an instructional designer and teacher and how she’s using that to help people create course experiences that their students actually finish. Key takeaways include: — how few people actually finish most courses — how people who finish courses can actually become your best evangelists — Joanna’s tips for making […]
Turn Your Messaging into Magic with Grace Sullivan
Grace Sullivan, copywriter and brand strategist for beauty brands. Grace and I met a few months ago at TCC IRL and finally connected 1:1 last month. We talked about our experiences in cold coastal climates and the different roads that have led us to become copywriters. Key takeaways are: A SIGNIFICANT portion of our personal brand […]
Blogging For Business, Turning Your Ideas and Experience into Thought Leadership
When it comes to marketing strategy, content is king. You hear this over and over and over. It can take the form of video, audio, written content, or a combination of all three. How do you know what to focus on or what to say? When I speak about turning your original ideas, unique perspectives, […]
Turn Your Messaging into Magic for All Things Portfolios with Aly Goulet
What makes a good portfolio? How do you stand out while showing your capabilities? This episode is hyper-focused on best practices for putting your best foot forward. Portfolio guru Aly Goulet is back to talk about best practices for your portfolio and how to avoid the most common mistakes and pitfalls freelancers face. We’re covering […]
Turn Your Messaging into Magic with Tori Autumn
“Business growth IS personal growth!” That’s my number one nugget from a conversation with the brilliant Tori Autumn. A self-love coach turned copywriter with a background in PR and journalism, every minute of our conversation is packed with value. Listen to learn about her perspective on networking, visibility, and so many other things that are […]
Turn Your Messaging into Magic with Joanne Homestead
Would you say that you have a work-life balance? Joanne and I bonded over the challenges (and delights) of parenting and running a business. Our conversation covered so many amazing things from setting intentions for your day, to Joanne’s newest offer teaching clients how to email with confidence. We had an incredible conversation that included […]
Turn Your Messaging into Magic with Liv Steigrad
Join Liv and me as we chat about how Liv focuses on brand strategy and creates brand voice guides for businesses of all sizes and industries. Liv also discusses her framework, B.R.A.V.E, which she developed to help guide the creation and assessment of various brand strategies. Her advice? When building a brand, it’s important to […]
Turn Your Messaging into Magic with Aly Goulet of Freelanceology
Aly Goulet, co-host of Freelanceology, and B2B copywriter + content strategist is here to talk freelancing, podcasting and more… Recently I was joined by Aly, a copywriter, content strategist for business-to-business brands, and a host of Freelanceology. Is hindsight 20/20? Aly discusses how Freelanceology was born from not knowing what she didn’t know about freelancing […]
Your Minimum Viable Website Alone is NOT Enough
I often talk about how a minimum viable website is enough to give you the legitimacy to start getting clients. And the truth is that it IS enough — if you’re already building traction elsewhere and gaining visibility in the world. Your website simply backs that up and says, “yep, this person is legit.” It’s […]