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When to Hire a Copywriter & What to Expect When Working with One

If you’re in business, you may have found yourself asking questions like: “Do I need to hire a copywriter?” or “When should I hire a copywriter?” or even “What exactly does a copywriter do?” The last one always gets me giggling because it’s a mystery to so many people. I’ve lost count of how many […]

4 Ways Copywriters are Like Business Coaches

4 Ways Copywriters are Like Business Coaches

You might be surprised to learn that copywriters also frequently don another hat—that of a business coach or strategist because the two roles go hand in hand. Ultimately, both copywriters and business coaches help clients figure out where they are now, where they want to go, and who they want to work with and attract.  […]

Signs You Need to Hire a Copywriter

Signs you need to hire a copywriter

“I saw the sign, and it opened up my eyes…” Ever hear this song by Ace of Base? (Fun fact, it was one of my first albums, and I remember hanging out in the camper on family road trips jamming out to it… on my uber-cool Discman.) Is your copy as catchy and upbeat? Or […]