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10 Do’s and Don’ts of Writing Good Web Copy
Let’s talk web copy today. I absolutely love giving entrepreneurs and brands web copy that helps them attract their ideal clients. Why? There’s a lot more strategy that goes into each word than you might think. It’s fun to dig into their projects and businesses and really get to know the nuts and bolts of […]
Does Your Offer Get Bites? How to write an offer that sells
I’m in a ton of groups for entrepreneurs. A ton. And it’s how I connect with a lot of my clients and, better yet, referrals. What’s more, I’ve found that many entrepreneurs have absolutely incredible services and knowledge bases, but they have no clue how to write an offer. If your offer doesn’t get bites, […]
What is Copy, Anyway? Do your clients know what you do?
Do your prospective clients know what you do? Or, have you ever been surprised by someone asking you something like “What is [insert your service], anyway?” We’re so close to what we do, that we forget we frequently speak in jargon that our prospective clients don’t always understand. So today, we’re going to dig into not […]
Why Your Clients NEED You to Dish the Secret Sauce
We live in a world where transparency is everything. Everyone wants to understand what you’re doing and how you’re doing it. Especially in regards to work that you do on their behalf. They want your secret sauce. As they should. However, many people are scared of total transparency. “But if I tell clients how to […]
Knowing Your Audience is the First Step to Writing Good Copy
Do you know how to read the room? If knowing your audience comes easily to you, then this may be a skill you were born with. Reading a room in person may come more easily. You can tell if people are engaged, bored, happy, sad, or any range of emotions, and then you can adjust […]