Have a copy project you need to get off your plate?  Currently booking projects in August, with limited VIP Day availability between now and then. Get in touch to get your project on my calendar.

CloseMenu

Realign Your Messaging with 3 Rules for Storytelling

In a world bombarded by promotional messages and clickbait, businesses that stand out are those that connect with their audience on a deeper level. Storytelling is a powerful tool in achieving this connection, and it becomes all the more compelling when it’s woven into your brand messaging. In simple terms, brand messaging is the language […]

4 Ways Misaligned Brand Messaging Could Be Hurting Your Content Marketing

Developing a content marketing strategy is too often seen purely as a numbers game.  Put out a lot of content. Get as many eyes as possible on that content.  The theme always seems to be more. More content. More eyeballs. More leads. Social media is one of the most popular channels for content marketing. Whether […]

Brand Messaging Makeover: 6 Ways to Add Magic to Your Customer Experience [Video]

Recently, I wrote about 5 secret sauce ingredients for your brand messaging makeover. In that article, I focused on strategies for tapping into your customers’ brains to find brand messaging golden nuggets. Today, we’re heading back into the marketing lab to show you how to USE that information to implement your brand messaging. After all, […]

How to Practice Human-First Marketing

Human-first marketing and messaging should be everyone’s priority. And before anyone says “But I’m in the B2B space,” here’s some food for thought. Even though your *client* or customer may be a company, the company itself isn’t the decision maker. Humans are. So while there’s nothing wrong *per se* with writing copy and designing marketing […]

5 Secret Sauce Ingredients for Killer Brand Messaging

If you have customers (or you know who your customers are-slash-will be), you’re sitting a top a veritable gold mine of inspiration for messaging, copy, and content. While great customers are worth their weight in gold, they can also help you turn basic “blah” messaging into a golden elixir. Want another way to look at […]

Recession-Proof Your Biz by Cutting Costs of Inconsistent Brand Messaging

Recession-Proof Your Biz by Cutting Costs of Inconsistent Brand Messaging

Experts still agree: a recession late in 2023 is inevitable. How big it will be is anyone’s guess, but that’s not stopping the universal knee-jerk reaction. Cut the budget. Trim the fat. Streamline. Pull up the ol’ bootstraps.  Since marketing initiatives and the associated results appear intangible, the marketing budget is often the first victim […]

6 Messaging Mistakes and What to do Instead

Just because you can…doesn’t mean you should, especially when it leads to all kinds of mistakes or regrets.  Life and work are full of “can” but what about the “should”? Yes, you CAN run a 10k muddy obstacle race without training, but will your body work for you the next day? You CAN party like […]

Action or perfection: what’s better for your marketing and copy?

Ever felt like you’re on a marketing roller coaster, hanging between “let’s get it done already” and “make it 100% perfect?” Considering the never-ending question of action or perfection is a heck of a tightrope walk. And let me tell you…we’ve all been there, staring at copy or a strategic roadmap, wondering if  *muah* chefs-kiss ready […]

The Importance of Adaptability for Startup Success in 2023

Have you thought about startup business in the year 2023? You’re not alone. Despite the challenges of the past few years, entrepreneurship is still thriving, and many aspiring startup business owners are taking the leap to pursue their dreams. This article will explore some essential tips, tricks, and tools for starting a successful business in […]

Featured Interview Subkit: Take Your Copy From Whomp-Whomp to Wow

When Subkit reached out to me asking to do a profile and let me know that my friend Tara Stand had referred me, I said sure! What followed was a cathartic dive into where I started, where I am now, and what I’ve learned along the way. Would love for you to give it a read to learn: […]

Your Brand Messaging Needs A Check-Up: Here’s why

Your relationship with your audience is a two-way street. Whether you’re brand new to the game, or you’ve been in it for years, devoting attention and resources to your brand messaging matters. Because sending the right message is crucial.  Brand messaging is a vital aspect of every successful marketing strategy. From the smallest solopreneur’s set-up […]