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4 Ways Copywriters are Like Business Coaches

4 Ways Copywriters are Like Business Coaches

You might be surprised to learn that copywriters also frequently don another hat—that of a business coach or strategist because the two roles go hand in hand. Ultimately, both copywriters and business coaches help clients figure out where they are now, where they want to go, and who they want to work with and attract.  […]

5 Ways a Content Strategy Fuels Your Entire Marketing Plan

Talk to six different content strategists and you’ll get six different “best strategies” for developing a content plan. But if you talk to all six of them, you’ll find some common threads. And the key here, really, is that a good content strategy can fuel your entire marketing plan. WHAT?!? That’s a great big statement. […]