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How to Write Thought Leadership Content That Stands Out
What is Thought Leadership Content? All content has a purpose and thought leadership content has become an increasingly popular option because its purpose is to build a relationship with your audience by establishing yourself as an expert. Good thought leadership content goes beyond expressing an opinion on a topic. It shows the reader that you […]
Get the Most Out of Your Content Strategy Using a Single Piece of Content
Creating content is an important part of running a business, especially one that operates primarily online. And spoiler alert: these days, just about every business is an online business. Here’s the thing: if you’re going to create content consistently, you’ve got to have a content strategy in place—or a plan for what you’re going to […]
4 Ways Misaligned Brand Messaging Could Be Hurting Your Content Marketing
Developing a content marketing strategy is too often seen purely as a numbers game. Put out a lot of content. Get as many eyes as possible on that content. The theme always seems to be more. More content. More eyeballs. More leads. Social media is one of the most popular channels for content marketing. Whether […]
4 Ways Copywriters are Like Business Coaches
You might be surprised to learn that copywriters also frequently don another hat—that of a business coach or strategist because the two roles go hand in hand. Ultimately, both copywriters and business coaches help clients figure out where they are now, where they want to go, and who they want to work with and attract. […]
5 Ways a Content Strategy Fuels Your Entire Marketing Plan
Talk to six different content strategists and you’ll get six different “best strategies” for developing a content plan. But if you talk to all six of them, you’ll find some common threads. And the key here, really, is that a good content strategy can fuel your entire marketing plan. WHAT?!? That’s a great big statement. […]
