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From Me to You: How to Shift Your Copy to Focus on Your Audience
As a business owner, you are so passionate about your business and what you’re offering that you want to shout it from the rooftops! It can be tempting to communicate that mindset in your website copy. You want to tell your audience all about your business and why it’s awesome so you can convince them […]
Knowing Your Audience is the First Step to Writing Good Copy
Do you know how to read the room? If knowing your audience comes easily to you, then this may be a skill you were born with. Reading a room in person may come more easily. You can tell if people are engaged, bored, happy, sad, or any range of emotions, and then you can adjust […]