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How to Sell Without Being “Salesy” in Your Copy

“Salesy.” It’s a term I hear all too often. Especially when people (clients) tell me “My brand isn’t salesy,” or “I don’t want to come across as too salesy.” In my experience, the pushback isn’t against sales in general. No one wants to feel slimy or be perceived as that door-to-door salesperson. But selling? It’s […]