No More Flying Solo: How Opening Up Your Business Social Circle Can Level Up Your Copy
When you’re a one-woman (or man) show, staying on top of everything is daunting. Heck, it can be tough even with a team that puts The Avengers to shame. From maintaining current clients to business development, it’s all too easy to get caught up in doing #allthethings for everyone else and focus less and less […]
Cash In On Camera Podcast: Your About Page Isn’t About You
Sheryl Plouffe, who is a WONDERFUL interviewer, graciously hosted me on her live show and podcast where we talked about your about page. Now, I frequently tell people that they need to focus on YOU when writing copy – as in YOU your client, speaking to them conversationally and showing them what’s in it for […]
Get Visible: Learn the Secret Formula to Show Up and Connect with Your Audience
It’s not enough to simply exist in the online marketing world. You have to make your business visible. In the modern era, online visibility is key to growing your business and getting more customers. So how do you do it? What is visibility? Although Merriam-Webster defines visibility as the “capability of being readily noticed,” […]