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No Brand Strategy? Your Business is Losing Money
All brands are businesses, but not all businesses are brands. What’s that? Even though your brand is how other people see you, when you don’t take time to define how you want to show up, you risk someone else defining your business. To that end, any business operating without an established brand strategy is missing […]
Your #1 Best Lead Generation Tool Is Your Client Experience
As a service business, you want to stand out FAR above your competition and generate high quality, consistent leads at the same time. Heck, as a product business, you want to do the same and remove as much friction as possible for your customers. The #1 primo-primo best way to be a shining light in […]
Want a Home Page That Works For You? Make Sure it’s a Roadmap to Your Biz
Does every new visitor’s trip to your home page effectively mirror your clients’ journey? Does your home page act as a website roadmap? Have you ever thought about it this way? Most everyone knows the website is an important part of a successful business, but many business owners are not really sure what to do […]
