Launching Is Just the Beginning: Marketing Strategies for Your Website That Drive Real Results
When people ask me about creating a marketing strategy for a website, I tell them it’s basically a roadmap for how to take your online presence to the next level. A website alone won’t deliver results if people don’t know how to find it or if you aren’t using it as part of your broader marketing […]
When to Hire a Copywriter & What to Expect When Working with One
If you’re in business, you may have found yourself asking questions like: “Do I need to hire a copywriter?” or “When should I hire a copywriter?” or even “What exactly does a copywriter do?” The last one always gets me giggling because it’s a mystery to so many people. I’ve lost count of how many […]
4 Ways Misaligned Brand Messaging Could Be Hurting Your Content Marketing
Developing a content marketing strategy is too often seen purely as a numbers game. Put out a lot of content. Get as many eyes as possible on that content. The theme always seems to be more. More content. More eyeballs. More leads. Social media is one of the most popular channels for content marketing. Whether […]