No Brand Strategy? Your Business is Losing Money
All brands are businesses, but not all businesses are brands. What’s that? Even though your brand is how other people see you, when you don’t take time to define how you want to show up, you risk someone else defining your business. To that end, any business operating without an established brand strategy is missing […]
Your #1 Best Lead Generation Tool Is Your Client Experience
As a service business, you want to stand out FAR above your competition and generate high quality, consistent leads at the same time. Heck, as a product business, you want to do the same and remove as much friction as possible for your customers. The #1 primo-primo best way to be a shining light in […]