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5 Secret Sauce Ingredients for Killer Brand Messaging

If you have customers (or you know who your customers are-slash-will be), you’re sitting a top a veritable gold mine of inspiration for messaging, copy, and content. While great customers are worth their weight in gold, they can also help you turn basic “blah” messaging into a golden elixir. Want another way to look at […]

Recession-Proof Your Biz by Cutting Costs of Inconsistent Brand Messaging

Recession-Proof Your Biz by Cutting Costs of Inconsistent Brand Messaging

Experts still agree: a recession late in 2023 is inevitable. How big it will be is anyone’s guess, but that’s not stopping the universal knee-jerk reaction. Cut the budget. Trim the fat. Streamline. Pull up the ol’ bootstraps.  Since marketing initiatives and the associated results appear intangible, the marketing budget is often the first victim […]