RESERVE YOUR 2022 PROJECT!

CloseMenu

Get Research-Driven Website Copy That Makes Your Clients REACH for You!

Attract superstar clients you want with well-written web copy that shows them the possibility they can achieve working with you.


You’re the SNACKWORTHY solution your clients reach for again and again…


…and it’s time to let your website copy show that you’re so exceptional clients can’t help but keep coming back because you deliver incredible results.

When you speak directly to your clients’ needs and show why you’re the perfect answer to their biggest problem, they want to work with you!

It all comes back to messaging, and specifically where research and brand voice meet. 

Introducing the REACH Visibility Trajectory™ which delivers the building blocks you need to drive visibility, authority, and sales. 

You are here:

Working with me on COMPLETE Website Copy means getting a messaging platform so you always know what to say and when to say it. Here’s how it breaks down.

Phase 1: Research + Voice Development (3-5 weeks)

Week 1: Kickoff Call

Week 2: Client Interviews & SEO Research

Week 3: Review Mining & Client Interviews

Week 4: Data Analysis & Brand Voice Draft Development

Week 5: Brand Voice Presentation & Approval

  • Project Roadmap
  • SEO Research Overview
  • Customer Research Deck
  • Brand Voice Guide Deck



Phase 2: Copy Draft (3-4 weeks)

Week 6: Copy Deck Development & Presentation, Brand Voice Edits

Week 7: Copy Deck Presentation & approval

Week 8: Writing Web Copy Internal Draft 1

Week 9: Writing Web Copy Polishing Draft for Client

  • Copy Deck
  • Copy Pages

 

Phase 3: Editing & Wireframing (3-5 weeks)

Week 10: Live Edits of Web Copy

Week 11: Wireframing Draft 2 of Web Copy

Week 12: Final Review and Web Copy Hand-off

Post Support: 30 minutes of graphic designer support, 60 minutes copy support, final audit

 

Starting at $10,000.

(agency & developer rates available)

What if you don’t have 10-12 weeks?
What if you need website copy FAST?

You are here:

Here’s the thing — 

If you are super clear on your messaging (read: have market research and can run through brand voice basics), we can knock your copy out intensive-style in 1 week.

Your investment for a week-long 5-7-page website copy project starts at $4,500 with most projects ranging from $5,000 to $6,000. 

(agency & developer rates available)

Here's how our intensive breaks down:

The week before we take on your web copy, we’ll have a kick-off call where we run through strategy and kick off our pre-writing research. 

This  might include

  • an audit of your existing site
  • mining your reviews and testimonials for keyphrases and customer voice
  • SEO research to ensure we’re including important terms in essential areas of your site

This is the meat and potatoes. We’ll go to work behind the scenes writing your website copy in a Google document. Here’s what you’ll get:

  • A copy deck featuring project overview that demonstrates project goals, shows copy that appears on every page, and includes links to any research we’ve done on your behalf.
  • Your new website copy in a Google document that uses tables to help you visualize what the copy will look like on your site. What’s more, it gives your designer insights into the strategy and idea behind the copy.

 

Through our work together, we’ll hone in on your voice, explore words you like or don’t like, and more. When I present your copy, you’ll receive a cover page that outlines the copy itself, while also providing additional recommendations for connecting with your business, your customers, and recommended practices for your own communications and outreach. What’s more, you can use elements of this for your own marketing efforts.

You’ll receive your website copy with a Loom video walkthrough so you understand why we made each decision, the strategy behind each section, and how to provide feedback on the copy.

 

On Friday, we’ll have a 90-minute call to run through your edits and changes. Live reviews maximize our time together by allowing us to talk through your edits and understand what you love best and what tweaks to make. We make them live and by the end of this session, clients typically walk away with their final web copy. 

Even though our work together on your website copy is DONE, there are plenty of opportunities to continue working together, and better yet, I include a few important bonuses that clients love:

  • Designer/developer recommendations. I work with some phenomenal designers and developers, and I can recommend a few based on your platform, your needs, and your timing — whether you want a site in a day, a week, a month, or something else.
  • Collaboration with your designer. I’ll spend up to 30 minutes on a call with your designer so that they can run through strategy questions.
  • Final Review. Once your site and copy is completely designed and in beta or live, I’ll look over it, make sure all elements are complete, and nothing is omitted, and give you video feedback. This session can take place within 60 days of copy hand-off.
  • So you’ve got a website…now what? After our project concludes, I’ll create a custom roadmap that outlines my recommendations for getting visible and show up where your clients hang out so that you can start connecting with prospects in a way that mirrors your website messaging.


Not sure what you need?

Let's chat and figure it out!

Do you have confidence in your site?

Turn your website into a 24/7 sales tool that keeps your clients REACHING for you with a 10-point check-up and 30 quick-win fixes you can put into action #rightnow.