Have a copy project you need to get done like yesterday?


Get Conversion-Focused Brand Messaging That Fast-Tracks Your Customer Journey

Without clients, you don’t have a business. That means it’s critical to have messaging that supports the journey from prospect to client. 

The biggest challenge? 

Knowing what to say at every stage of the customer journey to show how your products and services meet your clients’ needs and solve their problems.

It goes deeper than having the right thing to say. 

When you understand what fears and possibilities motivate your audience, you know how to best serve their needs.

Key messaging and talking points ensure you and your team deliver a consistent experience at every stage of the game.

And when you have a solid messaging strategy, onboarding and working with writers is a breeze.

"Erin is a masterful writer who thoughtfully understands your needs and efficiently delivers copy that is on point and effective at communicating your message."
Verona Eaton

Working with me on your Brand Messaging Strategy means getting a messaging platform so you always know what to say and when to say it. 

This is for you if:

  • You’re a small business, entrepreneur, or start up ready to launch, pivot, or scale.
  • You need a brand-new site or a massive overhaul.
  • You’ve recently pivoted your business and need your messaging to fit your business model.
  • You’ve recently had an epiphany that EVERY business is an online business and you’ve got to stand out.
  • You feel like there’s a disconnect between how you talk about your business and what your clients experience working with you. 
  • You need to review your messaging-market fit.
  • You need to validate your offers with your audience.


You’ll walk away with:

  • Project Roadmap
  • Voice of Customer Research
  • Review Mining & Interviews
  • Brand Voice Guidelines
  • Brand Messaging Guide
Here’s how it breaks down:

Week 1: Kickoff Call

Week 2: Client Interviews & SEO Research

Week 3: Review Mining & Client Interviews

Week 4: Data Analysis & Brand Voice Draft Development

Week 5: Brand Voice Presentation & Approval

(agency & developer rates available)

"OH MY GOSH I LOVE HOW ERIN PENNINGS JUMPED INTO MY BRAND AND IDEAS! After our Discovery Call, I hired Erin because I felt confident that Erin a) understood what my audience needed, and b) would represent me with the VOICE I actually use, and c) the process would be fun and easy! Erin EXCEEDED all of my expectations and did exactly what she promised, but she did it in ways I never imagined, with an attitude I admire, and a theme that I’m GAGA over!"
Leigh Ann Mick
Founder, Leigh Ann Mick

Have questions about what working together might look like?
Let's chat and map it out!

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