Stop apologizing for your website

(or for not having one)

In just 28 days, you can go from TOTAL overwhelm about writing your copy to LAUNCHING a site that can help you win high-ticket clients.

Bonuses available for a limited time! Act now!

A 28-day intensive for copywriters and freelancers.

✨ Obsessing over your website copy?
✨ Insisting on creating your messaging yourself? ✨ Spinning your wheels trying to get started?

I see you, and that's why I created this course.

Maybe you already feel like it's past time to write the copy for your site so you can launch (or relaunch) it finally

You know, a kickass website that reflects the business you’re building and…

… shows your clients you understand them AND their biggest problem.

… sets you up as the expert to guide them through that challenge.

… shows prospects what their life can look like after that problem is in the rearview mirror.


The only thing standing in your way is **ACTUALLY** writing your copy.

Delivering on the vision is exactly what you do for OTHER people.

The thing is, instead of sitting down to write new copy that reflects the business you’re building…

… you find yourself doing anything (and I mean anything) else and you end up:


Staring at a blank page, typing WORDS GO HERE over and over, willing the copy to write itself.

Stuck in analysis paralysis, never convinced that your copy is good enough, and questioning whether YOU are even good enough.

Pushing your own copy to the back burner in favor of something you can do, whether that’s client work, scrolling on social media, or watching paint dry.

Apologizing for your site (or the lack thereof) on sales calls.

And, you end up right back where you started…

… with copy you don’t love.

… never fully showcasing your awesomeness.

… and taking tons of valuable time that you could be spending on something profitable.


You’re in the right place and you’re NOT alone. The hardest thing in the world as a business owner is to write your own copy.

Hey there!

I'm Erin Pennings.


I’m a website and messaging strategist with deep experience helping people just like you and me hone in on your message and craft website copy that meaningfully connects you with the real humans in your audience so you can build momentum.

“What’s that experience?” you ask…

Well, I’ve written and audited copy for closing in on 100 sites. And, when it comes to website copy, I’ve seen it all–from superstar awesomeness to “well, that’s something.” And you deserve to be a superstar.

That’s where I come in… I want to help you create copy that turns your clients into instant fans who can’t wait to work with you.


I see you…heck…I’ve BEEN you.

Even with decades of marketing experience… this is hard for me too. Writing your own copy can be excruciating unless you have someone to push you. 


I agonized over my web copy for SIX MONTHS before I published it!

And years later, I still cringe, wondering how many sales I missed in that time.

In the years since, I’ve studied hundreds of sites and audited + written copy for almost that many. Writing your own copy is hard. Like really, really hard. 

And, I knew that if I could develop a system I could use to write powerful copy for myself and my clients, there had to be a way to help other business owners (hey, that’s you). 

Systems help you beat procrastination which is one of the toughest parts of writing your own website copy.

Enter Whomp Whomp to Wow. 

Designed to help you take all the stuff you know about your business and turn it into language that shows how it all matters to your clients. Because you deserve it. Your business deserves it. And your clients deserve it. 



With that in mind, I want you to take these FOUR things to heart

#1: You CAN overcome the overwhelm.
Writing your website copy doesn't have to be so frustrating you want to throw your computer at a wall...or worse yet, quit completely and waste even more time.

#2: Your web copy doesn't HAVE to take 6 months (or more) to write.
You can stop staring at a blank screen, stop writing and deleting words, and stop obsessing over strategy, messaging, or user experience...only to start from scratch again next week.

#3: You CAN move forward in your business sooner than you think.
Growing your business doesn't have to sit endlessly on the back burner forever... waiting while you get the inspiration to write great copy, the confidence to publish it, or someone to validate that it's the right thing.

#4: Your website may be closer than you think. 28 days closer.
A website you love — that speaks to your clients and gives you the confidence to take action and grow your business — is within your reach. With Whomp Whomp to Wow, you can get the tools, the strategy, and the support to start AND finish your website copy in 28 days.


What you REALLY need to get your website copy finally written and out into the world isn’t ChatGPT, it isn’t pulling all-nighters, and it isn’t waiting for the stars to align perfect. Instead, you need a solid strategy and the accountability to actually make it actually happen.


Now imagine how you’d feel if your clients got to your site and said,

“Wow, I want to work with you! Sign me up now!


Awesome design only gets you so far. The right words make all the difference. When your prospects see your site and think “This person totally gets MY problem!” you’ll be on track to get more bookings, make more money, and choose the projects you want!  

WW2W testimonials



28 days to a total turnaround in your business

Whomp Whomp to Wow is designed to help you take your website from, well, whomp-whomp to wow so that it truly reflects the business you want and attracts your ideal clients! It combines strategy and accountability with my templates to help you start AND finish your copy so you can launch your site already!

I‘ve taken everything I’ve learned over the last 15+ years... to create a program that helps you actually move your new website off the back burner so it goes to work for you 24/7!


Part Strategy

Part Accountability

Part Copy Coaching

PLUS, you'll my templates and insights into the process I've used with over 100 clients and students so you can write your copy ... and do it well!

The Whomp Whomp to Wow 28-Day Web Copy Intensive

is for copywriters, coaches and creatives who want to translate what's in their brain onto their site so it reflects the business they want to build.

The intensive works across three key areas:


In addition to the recorded workshops, you get access to a co-working community where you can get focused time and accountability to work on your project .

If you do the work, at the end of our time together, you'll be ready to drop that copy into your site (or pass it off to a designer)!

MAD LIBS Style Exercises & Tools

All of the exercises are designed to help you actually make progress instead of spinning your wheels staring at a blank screen.

With prompts, mad-libs, and templates, it's not quite as easy as insert tab a into slot b...but close enough to get you a first draft that turns into web copy you love!

Live FEEDBACK & Coaching

Having the know-how is one thing, implementing it is something else. That’s where this intensive comes in. You get access to me for four weeks of office hours.

Each week you can bring your website copy and other projects and gain clarity and confidence that your words are effective.

Plus, the program is 28 days and you get to keep access to the information inside as long as the course remains available, at least 12 months from purchase!

To be's EXACTLY what you get



12 Worksheets, Tools & Exercises


And that's not ALL!

When you join now, you get these incredible bonuses valued at over $1500!


Launching your site is the PERFECT opportunity to build buzz and momentum with your newly clarified offers and copy.
($297 value)

BONUS #2: Getting and Mining Testimonials

Using the right words and building trust starts with getting testimonials. You'll get swipe language and my workflow for baking reviews into your process.
($297 value)

BONUS #3: THREE (3) Exclusive GUEST Workshops

Pamela Meister shows you how to package and price your services, Aly Goulet offers advice on building the perfect portfolio, and Matt Hall demonstrates high-converting design.
($297 value each or $991 total)
*these workshops are NOT available outside of this limited time offer

Just so we're clear...

Whomp Whomp to Wow is not a static course where you procrastinate and don’t end up with web copy.  

This is a collaborative approach with accountability where we’ll talk through the group’s questions so that you can apply the lessons to your existing web copy!

In just 28 days, you’ll reframe and rewrite your website copy so that:

  • you’re speaking directly to your clients in words that matter to them,
  • showing them how you solve their problems, and
  • making it easy for them to say yes to you.

The end result? More perfect-fit clients, a website that reflects what you actually want to be known for, and a happier, more confident AND more profitable you.

Here's how it all breaks down...



Step 1 is PACKED full of content designed to help you make the most of the course.

As soon as you purchase the course, you'll get immediate access to:

  • The Whomp Whomp to Wow Introductory Training  to explain how the course works and what to expect. 
  • The Ultimate Website Copy Playbook to give you a head start on what we're covering
  • The Make Me Tasty Exercise to help you define the who, what, when, where, why, how of your business -- and more importantly, why it matters!
  • The What the Heck is My USP? Training, so you can begin defining what sets you apart.
  • A USP Mad Libs Exercise to help you identify what makes you stand out and what is important to your clients


Hit a Home Page Home Run

We’ll explore the components of your home page, how to reframe your messaging to speak directly to your clients so that you can start writing copy that converts people from day 1.

You’ll get access to:

  • A Home Page as the Client Journey Training, so that you understand how to structure your home page to make the client journey seamless.
  • A What's In a CTA Training, so that you have tactical advice for implementing them.
  • The Define Your Client Journey Roadmap so that you can create a home page that guides your client through your site and through working with you.
  • The 8 Steps to a Better CTA Handout to help you knock it out of the park.
  • The Ultimate Web Copy Template (and "not-wireframe") Training to show you how I map out web copy and frame it up in a Google Doc.
  • The Not-a-Wireframe Home Template to help you frame out your Home Page.



We’ll explore why your About page is less about you than it is about your customer, and how that affects what you include. You’ll learn key elements of an About page so that you can write one that will rock their socks off.

You’ll get access to:

  • A Your About Page Isn't About You Training to show you how to tailor your about page to your clients’ pain points.
  • How to Write a Bio that Makes You IRRESISTIBLE Training so your bio works as a sales tool.
  • The About You/About Me Worksheet and Guidelines to help you identify how your background solves their problems.
  • The About Page Roadmap to help you create an about page that supports your business.
  • The Not-a-Wireframe About Template to help you frame out your About Page.


Serving Up Services

We’ll explore your services, and how to set them up and package them so that they’re enticing to your clients. 

You’ll get access to:

  • A Turn Your Services Page into a Sales Page Training that explains how to structure your services page so that your clients want to say yes.
  • Create Packages and Services Your Clients Will Buy Training so you know how to structure your packages and build value.
  • A Packages and Services Positioning Worksheet so that you can lay out what you’re offering and how to position it.
  • The Services Page Roadmap so you have a structure and ideas for creating your content.
  • The Not-a-Wireframe Service Template to help you frame out your Services Page.

And as a reminder, when you join now, you get these incredible bonuses!


Launching your site is the PERFECT opportunity to build buzz and momentum with your newly clarified offers and copy.
($297 value)

BONUS #2: Getting and Mining Testimonials

Using the right words and building trust starts with getting testimonials. You'll get swipe language and my workflow for baking reviews into your process.
($297 value)

BONUS #3: THREE (3) Exclusive GUEST Workshops

Pamela Meister shows you how to package and price your services, Aly Goulet offers advice on building the perfect portfolio, and Matt Hall demonstrates high-converting design.
($297 value each or $991 total)
*these workshops are NOT available outside of this limited time offer

This is your time to attract better-paying clients and own your awesomeness .

Sign up today for Whomp Whomp to Wow and get…

  • 4 Video Learning Module
  • 4 Weekly Office Hours through The Zone Co-Working Community
  • 12 Exercises, Templates, and Tools

But most importantly, you’ll walk away from this program feeling confident that you have the right words to attract AND start booking more of your ideal clients


Your experience starts immediately .

Get started as soon as you join…

The CopySnacks 15-Day Guarantee

Look I know it’s hard to commit because you’ve tried this before. The only way you’ll know if it works for you is if you get in and try it…

And because I want you to feel completely comfortable with me and with Whomp Whomp to Wow, to give yourself a chance to see how  these tools and trainings can help you buckle down to get it done.  

Because I’ve tested these copywriting strategies with dozens of Whomp Whomp students and nearly 100 websites, I feel absolutely confident sharing offering you a Love It Guarantee. 

I’m so confident that if you dive in, do the work, you’ll get website copy that moves the needle forward in your business by helping you write website copy that speaks to your ideal client

If you are not satisfied within 15 days of purchase, simply email my team and we’ll refund you.

And...what's the cost of not joining whomp whomp to wow?

If you’re doing this on your own… you could spend hundreds of hours and countless months to get copy that doesn’t resonate with your audience.

On the other hand, if you’re hiring a copywriter, you might pay $5k or $10k for really awesome copy.

Then again, what is the cost of saying “I’ll just Jasper this,” putting up a subpar website with a mediocre structure? You could be losing tens of  thousands in sales every month.

With all that in mind, Whomp Whomp to WOW with bonuses is worth more than $4500... and hundreds of thousands of dollars in sales for your business.
However, you're getting it for:

Whomp Whomp to Wow™

Self Paced
$ 497
  • 4 Video Learning Modules
  • 12 Exercises, Templates, and Tools
  • 4 Weekly Office Hours Sessions
  • 1 Month of Access to The Zone Co-working Community
  • PLUS, $1500+ in bonuses!

Whomp Whomp to Wow™

Self Paced VIP Experience
$ 1397
  • 4 Video Learning Modules
  • 12 Exercises, Templates, and Tools
  • 4 Weekly Office Hourse Sessions
  • 1 Month of Access to The Zone Co-working Community
  • PLUS TWO (2) 45-minute 1:1 Calls
  • PLUS an audit of your finished site
  • PLUS, $1500+ in bonuses!

When you join, you get immediate access to the course and can start onboarding yourself as a client right away.

There’s never been a better time to level up your website copywriting skills.

Your website could be working for you behind the scenes 24/7. If you put in the time now, in just a few weeks you could be getting ready to launch a website you can proudly share with clients, prospects, and colleagues. 


Know who they want to serve and how they want to serve them.

Need help translating what they do from their head to their website.

Are tired of spinning their wheels and want to get their site off the back burner.

Want a website that reflects the business they are building and speaks to their ideal clients.

Want to spend less time pounding pavement and start getting more qualified leads.

Whomp Whomp to Wow IS NOT for people who:

Are thinking of starting a business, but aren’t sure who they’re going to serve or what they’re going to do.

Think what they already have is perfect and has no room for improvement.

Aren’t serious about growing their business or putting in work.

Don’t want to command higher rates.

Are happy with everything about their business and don’t want anything to change.

Some Frequently Asked Questions

Q: Do I need to sign up for this right now?

A: In a word, YES. Because if you’re not happy with the status quo, the process of creating your website copy can give you the clarity and push you need to make a change. If you’re ready to kick things into high gear, launch your site already, and start taking actions that will propel your business forward, the time is absolutely now. 

Q: What if I’m too busy to finish the program?

A: Valid question. This program will require 3-5 hours a week of your time if you want to finish it in 28 days. If you’re doing work you don’t love at rates that make you feel like you’re dying inside, then you’ll want to find the time. Materials will be available for the life of the course, or at least 12 months, so even if you fall behind, you’ll have access to materials and videos. And, if you want to join a future cohort, you can absolutely do so for a discounted rate.

Q: I’m not sure I’m ready for this program, how will I know?
A: If you have a website that isn’t attracting the right clients or doesn’t reflect the business you’re building, or if you don’t have a website at all, and want to start getting clients and showing up as a professional, then the time is right. Even if you have an amazing graphic designer, you’ll need someone to write your copy… and that person? It could be you.

Q: How will I access the program? 
A: You’ll get immediate access to STEP 1 as soon as you click purchase below. 

Q: Do I get 1:1 support? 
A: You get access to weekly office hours on Fridays at 9 am Central. Plus, if you go VIP, you’ll get two 1:1 calls that are 45-minutes each AND a final website copy audit. Those calls need to be scheduled within 60 days of purchasing the course and completed within 90 days.

The truth is...

You — and your business — deserve a website that speaks to your clients.

Your clients deserve it, too. They need you, and a website makes it so much easier for them to find and trust you.

By choosing to say yes to WHOMP WHOMP TO WOW, you’re also saying yes to your clients and to meeting their needs.

More importantly, you’re also saying yes to continuing to build a business that gives you the life you want. Let’s do this!

Do you have confidence in your site?

Turn your website into a 24/7 sales tool that keeps your clients REACHING for you with a 10-point check-up and 30 quick-win fixes you can put into action #rightnow.