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What people are saying about working with me...

For the last 15+ (heck, now, it’s closer to 20 years), I’ve helped some really awesome (and smart AND successful) people get some great results…

Having “grown up” in agencies, I’ve written a lot of great copy for a lot of industries… and now with 3 years in business for myself, I’ve worked with incredible clients 1:1. I’ve seen what’s working and what’s not, and have developed a process and strategy to help them grow their businesses.

And they’ve been kind enough to say incredible things about me…

Ready to see what working together is like?

Monique Swansen holding dogs

Monique Swansen

Founder, Automated Accounting Services & Accounting for Green

"My biggest challenge was finding a way to get in front of my audience in a post-pandemic world, offer value, and demonstrate how I could help them — all while continuing to engage existing clients. That’s where Erin came in. She truly cares about my success, and I love what she’s done for my business."

Want to see how I helped Monique? Grab the case study!

Carla Corley

Managing Partner, Corner Office Consultants

My company needed rebranding, and we reached out to Erin.

As we started working together, I realized that Erin was going to do WAY more than elevate copy and branding - she is a true marketing consultant. Throughout our meetings, I finally pinpointed my unique place in the market and was able to build on top of that. What a journey!

She is as genuine as they come. In fact, so enjoyable were our meetings, I now find myself trying to find other ways we can utilize her creative services – because well – she’s that good. Thanks, Erin! You rock!

Brandi Tanner

Founder, Your IEP Source

Before hiring Erin, I was having a great deal of difficulting describing the value of my membership program. After being referred by another business, I joined Erin's email list, started following her on social, and reading blogs -- and it was truly a no-brainer.

From the very first call, I felt like she truly understood me, my business, and my needs and she delivered on that initial trust throughout the project.

While my initial goal was to get great copy completed quickly, Erin went above and beyond, doing more than 'just writing the copy'.

The quality of the copy is AMAZING, and she also gave me a full dose of messaging and explained some of the choices so I could use it in other aspects of my marketing and the offers themselves.

Sarah Salisott

Founder and CEO, Salisott PCC

Simply put- Erin is the professional that I gauge all other professionals by. Her ability to get to know me, what I needed, and what a successful business partnership looked like was unmatched. Not only that, but her delivery was even better. I have received countless compliments on my website copy since implementing, and I have just hired her again for another project.

If you are wondering, whether or not to make the investment, let this be the sign that you absolutely should! And this is coming from a very choosy, and persnickety business owner.

Ilaria Mangiardi

Copywriter

Had a strategy call with Erin – best decision ever! Her mix of kindness, humor and a no-nonsense attitude is a winning combo. She listened, laughed and left me with spot-on solutions and a great funnel draft. If you need coaching on copy and surroundings, don't look further... She’s your go-to person.

Stephanie Hudson

Founder, Sweet Tea Marketing and Focus WP

Not only is Erin an incredible wordsmith, but she is a savvy marketer...and a delightful human to top it off. I've worked with her on numerous projects now, and I know when the ball is in her court, the work will be done on time and it will be done well. My clients are all very happy with her work, and I'm happy that she makes me look so good to my clients. Win!

Kira Hug

Co-Founder, The Copywriter Club

Like a good Millennial, I think I'm special because my parents told me so. And when it comes to my writing voice, I know I'm special. How could anyone ever capture my unique voice? Impossible, I said! That is, until Erin Pennings captured my voice brilliantly in an email she wrote for me. I was part-elated and part-terrified. Maybe I'm not as special as I thought? Maybe my voice can be captured by a fellow writer who specializes in brand voice? My world was shattered, but I also got a GREAT email out of it from Erin. Even better? It converted. So it sounded like my oh-so-unique voice, and it converted, and I didn't have to spend hours writing it myself? Amazing. Thanks, Erin, for reminding me that I'm not as special as I was once told, and helping me come to terms with that news.

Jennifer Gardner

Founder, Roam Howl

I’m so relieved to have met someone who ‘gets’ what I’m doing and can easily write in something close to my voice. THANK YOU! PS – AND IT WAS FUN, TOO!

Julie Whitehead

Creative Director, Axio Design

I’ll tell you what I value most about working with Erin – she is truly a gifted writer, writing across any industry, any platform. She flexibly fits in where needed and has the best editing/proofreading skills around. To have Erin as an extension of your team is money well spent!

Martha Yasso

Founder, Yasso Bookkeping Solutions

I contracted Erin to write my web site copy. Writing is a challenge for me, especially writing about myself. I'll overthink my marketing message, causing me to rewrite my text several times. Erin developed copy that included SEO strategy to draw my target audience. She saved me a tremendous amount of time and aggravation and quickly responded to questions. I highly recommend Erin.

Dana Malstaff

Founder, Boss Mom

Erin has been able to pick up my voice and write sentences I couldn’t write better myself within such a short period of time. I appreciate her matter-of-fact personality and was pleasantly surprised with the ease that she settled into creating playful and enticing content. She’s effective and fun to work with and I highly recommend that you bring her into your team.

Pam Meister

Founder, The Zone Community

Erin is a real professional and it shows in how she communicates and delivers. I am impressed and grateful to work with her. I’ve worked with many remote pros and it’s clear she knows her stuff. She has helped me find clarity I’ve been seeking along with developing new copy for my website.

Elna Cain

Founder, Elna Cain

Erin’s copywriting expertise was clear right up front when she helped me create a sales funnel for a paid course. She made solid recommendations for voice, content, and tone that helped me reframe my offer and the resulting email series has generated consistent sales. I definitely recommend working with her!

Katherine K. Mullin

Personal Growth and Business Improvement Guide

You had me at hello. You got me. By paying attention to what I needed you were able to figure out what I wanted to say in less than 5 minutes. Thank you!

Verona Eaton

Marketing Maestro, BrightUp

Erin is a masterful writer who thoughtfully understands your needs and efficiently delivers copy that is on point and effective at communicating your message."

Jay Smith

President, Sports Travel and Tours

Erin is our go-to person to get it done. If she says she’ll do something, she makes it happen. What’s more she’s a great researcher and writer. She took on translating our tours into a format that worked for another marketing platform with clear and compelling messaging perfect for prospective clients. I definitely recommend working with Erin!

Stacey Kalamaras

Founder, Law Tank Legal and Trademarkabilities

Erin is a delight to work with - she "gets" it. She was easy to work with, understood our product and delivered the project WAY ahead of schedule. She's very solutions oriented and creative in her approach. She can adapt to any style and voice. I highly recommend her.

Tom Keill

Founder, SE Imaging Service

If you're looking to generate more sales and need help figuring out what to say, I highly recommend Erin and her method of using storytelling to create sales copy that feels natural. She's easy to talk to, asks excellent questions, and is highly organized which made the process easy and kept things on track despite my hectic schedule. Her follow-up emails after every call meant we always knew where we were and what was coming next, and I especially loved how she recorded videos to present each project, which allowed me to review at my convenience. I can't wait for our next round of projects together.

Nick Vance, NVR Branding

Nick Vance

CEO, NVR Branding & Fox Cities Embroidery

Erin is a true professional. Words are not my area of expertise, so I came to her to bring my website to life in a way that highlighted my passion for what I do. She took the time to understand my business and my goals, asked great questions, and was extremely responsive in our communications.

Erin exceeded my expectations throughout the whole process and is easy to work with. And, the best part? We nailed the copy for my entire site on the first draft! I was blown away by her video presentation of the draft, which walked me through the copy and the strategy behind each component and making each component easy to digest.

If you need high-impact, quality copy, you have to go with Erin. She has great ideas and I’m thrilled she’s in my corner because I know she’ll be an invaluable resource for me as my business grows.

Leigh Ann Mick

Founder, Leigh Ann Mick

OH MY GOSH I LOVE HOW ERIN PENNINGS JUMPED INTO MY BRAND AND IDEAS!

After our Discovery Call, I hired Erin because I felt confident that Erin a) understood what my audience needed, and b) would represent me with the VOICE I actually use, and c) the process would be fun and easy! Erin EXCEEDED all of my expectations and did exactly what she promised, but she did it in ways I never imagined, with an attitude I admire, and a theme that I’m GAGA over! My message is clear and inviting, taking my visitors from Point A to Point B! I’ve been an Entrepreneur for 14 years, and this is the first and only time I’ve been in love with the words on my website. Better yet— I get a lot of compliments about my Website Copy— I didn’t know that was a thing, till Erin came into my life!

If you’re considering Erin for your Copy & Marketing, I promise you will be just impressed! I am grateful for Erin Pennings!

Erin has been able to pick up my voice and write sentences I couldn’t write better myself within such a short period of time. I appreciate her matter-of-fact personality and was pleasantly surprised with the ease that she settled into creating playful and enticing content. She’s effective and fun to work with and I highly recommend that you bring her into your team.

–Dana Malstaff, Boss-Mom.com

I’m so relieved to have met someone who ‘gets’ what I’m doing and can easily write in something close to my voice. THANK YOU! PS – AND IT WAS FUN, TOO!

–Jennifer Gardner, Roam Howl

I contracted Erin to write my website copy. Writing is a challenge for me, especially writing about myself. I’ll overthink my marketing message, causing me to rewrite my text several times. Erin developed copy that included SEO strategy to draw my target audience. She saved me a tremendous amount of time and aggravation and quickly responded to questions. I highly recommend Erin.

–Martha Yasso, Yasso Books

I’ll tell you what I value most about working with Erin – she is truly a gifted writer, writing across any industry, any platform. She flexibly fits in where needed and has the best editing/proofreading skills around. To have Erin as an extension of your team is money well spent!

–Julie Whitehead, Axio Design

Erin is a true professional. Words are not my area of expertise, so I came to her to bring my website to life in a way that highlighted my passion for what I do. She took the time to understand my business and my goals, asked great questions, and was extremely responsive in our communications. 

Erin exceeded my expectations throughout the whole process and is easy to work with. And, the best part? We nailed the copy for my entire site on the first draft! I was blown away by her video presentation of the draft, which walked me through the copy and the strategy behind each component and making each component easy to digest. 

If you need high-impact, quality copy, you have to go with Erin.  She has great ideas and I’m thrilled she’s in my corner because I know she’ll be an invaluable resource for me as my business grows. 

–Nick Vance, NVR Branding

OH MY GOSH I LOVE HOW ERIN PENNINGS JUMPED INTO MY BRAND AND IDEAS!

After our Discovery Call, I hired Erin because I felt confident that Erin a) understood what my audience needed, and b) would represent me with the VOICE I actually use, and c) the process would be fun and easy! Erin EXCEEDED all of my expectations and did exactly what she promised, but she did it in ways I never imagined, with an attitude I admire, and a theme that I’m GAGA over! My message is clear and inviting, taking my visitors from Point A to Point B! I’ve been an Entrepreneur for 14 years, and this is the first and only time I’ve been in love with the words on my website. Better yet— I get a lot of compliments about my Website Copy— I didn’t know that was a thing, till Erin came into my life!

If you’re considering Erin for your Copy & Marketing, I promise you will be just impressed! I am grateful for Erin Pennings!

–Leigh-Ann McLaughlin, Leigh-Ann Mick

Erin’s copywriting expertise was clear right up front when she helped me create a sales funnel for a paid course. She made solid recommendations for voice, content, and tone that helped me reframe my offer and the resulting email series has generated consistent sales.  I definitely recommend working with her!

– Elna Cain, ElnaCain.com

Before I found Erin, I could get my message across, but never felt quite like I could put the right words together. Erin changed all of that and is one of the best copywriters I’ve met. She’s professional and stays on top of communication, and best yet, she describes me better than I can describe myself. I recommend her to my clients whenever they need a messaging and positioning support, and know that she will deliver exactly what they need.

–Richard Roppa-Roberts, Quasar Cowboy

I hired Erin to write our blog because her writing is high-quality and has a flair that fits my company and products in the voice and tonality of a native English speaker. She’s extremely responsive, and I trust her to deliver first-rate content and web copy on time with little oversight from my team. I’ve been especially impressed by her proactivity—she frequently shares fantastic ideas and suggestions with my team.

– Alex Mihailovski, CEO of Onebooth & Mintano

Erin is a real professional and it shows in how she communicates and delivers. I am impressed and grateful to work with her. I’ve worked with many remote pros and it’s clear she knows her stuff.  She has helped me find clarity I’ve been seeking along with developing new copy for my website.

– Pamela Meister, HuntWisely.com

Erin was fantastic to work with. She delivered above and beyond what I was looking for in record time, saving the day for me. She kept the lines of communication open and let me know exactly what to expect and when to expect it. If you get the chance to work with her, don’t pass it up!

– Taylor Lockard, Taylored Writing


Erin offered great feedback on my website so that it would enhance the experience for visitors. The process of her initial assessment was easy to follow and understand. Her assessment was thorough and helped me understand what aspects are important for a couple website. She gave great suggestions to improve the usability and call to action I wanted for my visitors. I spent so much time on my website that I didn’t even notice these things that were confusing for users. So glad I got in touch with Erin!

– Michelle Purta, MichellePurta.com

Erin is very competent in understanding new technology and proved a true asset to our team when testing and launching our new website. Subsequently she managed content and wrote our blog as well as supervising another blog contributor, which substantially helped our SEO rankings. Additionally, Erin is very responsive in answering questions and maintaining our timeline.

– Jo Ann Carr, Interlude Tours

Erin has been an incredible resource in helping me craft a “hire me” page on my website, an author bio, and more! She’s professional, quick to respond to questions, and truly has a way with the written word. 

– Amy Thetford, Real Talk with Amy

Erin has an in-depth understanding of my business model, and I know I can count on her work ethic and knowledge of technology to help me with my own projects in a timely manner.

– David Burns, All American Tours

Erin is our go-to person to get it done. If she says she’ll do something, she makes it happen. What’s more she’s a great researcher and writer. She took on translating our tours into a format that worked for another marketing platform with clear and compelling messaging perfect for prospective clients. I definitely recommend working with Erin!

– Jay Smith, Sports Travel and Tours

Erin has great creativity and her design was spot on. She was able to set up my website with e-commerce within 7 days, She was very diligent, and she delivered on time. She was very patient with me making changes, she was quick to jump on the call when I needed her, or had questions about the website. I have learned a lot from working with her, she had great suggestions and she was always trying to make my vision happen. The great thing was she continued to work on the site until we were both satisfied. I highly recommend her and will continue to work with her on future projects.

– Dineo Dowd, DineoDowd.com

Erin is wonderful to work with, she is very adaptable in her writing style to fit the needs of the project. She is very organized and diligent and delivers a wonderful end product. Looking forward to working with her again. Highly recommend!

– Maria Velasquez, Elastic Time VA

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