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For Clients to Take You Seriously, You Must Take Yourself Seriously

How do you introduce yourself? How do you WANT to introduce yourself? If you’re not claiming what you are, how will your prospective clients ever know what you want to be doing? If you want to write copy, you must call yourself a copywriter. If you want to design websites, you must call yourself a […]

How Revamping Your Funnel May Unknowingly Save Your Business

How Revamping Your Funnel May Unknowingly Save Your Business

It’s no secret that sales funnels are essential to every B2B business. Though your sales funnel can be a labor of love to get off the ground, once it’s running, it can be a well-oiled machine, bringing in and nurturing new leads. At least, it should, in theory. Your sales funnel is your go-to guide […]

How to Create A 90-Day Content Strategy To Smash Your Goals

How to Create A 90-Day Content Strategy To Smash Your Goals

Being an entrepreneur isn’t just about having passion. It means showing up consistently AND having a strategy to grow your business. Knowing what you need to do daily, weekly, and monthly is going to make a difference when it comes to creating your 90-day content strategy. Creating a content strategy means taking an organized, strategic […]

REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning

REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning

Research is the skelton key in your marketing success. As humans, we build connections and trust based on shared experiences. Sometimes close friends form this based on a lifetime of building history together. With your clients and prospects, your timeline is significantly shorter. So how do you build it in a matter of seconds or […]

Never Have I Ever: Website (copy) Edition

Erin Pennings with microphone

Writing your own website copy is HARD, right? Insanely hard. YOU know your business and it’s ALL important, so how do you know what’s most important? So…let’s play a game — and let me know how many of these things you can relate to! Spoiler alert: These are the most common pitfalls that small business […]

13 Awesome Blog and Email Headlines and Why They Work

awesome headline

I love to talk about copy, and here’s the thing, good copy is essential, however, the single most underrated truth about copywriting is that your copy is only as good as your headline. You might have the best content in the world, but if your headline isn’t grabbing your audience’s attention, they won’t read anything […]

8 Steps to a Better Call to Action

8 Steps to a Better Call to Action

First impressions are everything, and when it comes to your website, a good first impression makes the difference between landing or losing a sale. When a potential customer opens your page, they should be able to figure out what you’re offering and how to get it without having to scroll further. I talk a lot […]

The Secret to Defining Your Brand Voice

The Secret to Defining Your Brand Voice

You want to connect with your audience. I know it. You know it. And, to let you in on the best-kept secret ever, they know it, too. The magic (aka when you grow your business) happens when your messaging is synonymous with your brand, you connect with your audience, and they associate your message, your […]