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The Importance of Adaptability for Startup Success in 2023

Have you thought about startup business in the year 2023? You’re not alone. Despite the challenges of the past few years, entrepreneurship is still thriving, and many aspiring startup business owners are taking the leap to pursue their dreams. This article will explore some essential tips, tricks, and tools for starting a successful business in […]

Brilliant Bitesize Brand Messaging Strategy Ideas for Your Business

As the entrepreneur of a small business, you may know how to connect with your ideal audience. This means meeting them at their level, drawing them in, and delivering value so you secure the sale. Once you wow your customer and produce repeat sales, you have accomplished most of the hard work.  When you create […]

Lead Generation Mistakes You’re Making in Your Consulting Business

Running a business takes a lot of work and time, and if you want to be successful, you’ve probably spent countless hours on your lead generation. Whether you work in accounting, construction, or even solar energy, you’ve most likely experienced the “feast and famine” cycle where you’ll be booked one month and have little to […]

Building a Content Strategy? Here’s Why Brand Strategy Should Be Your First Step

Building a Content Strategy? Here’s Why Brand Strategy Should Be Your First Step

As you get ready to market your business, you might think it’s time to develop a content strategy. After all, you hear the constant drumbeat of “write blogs, publish social content, and send emails.” And it’s true, your content strategy guides all the assets you need to market your business, including what kind to create […]

3 pitfalls to avoid when you’re building a freelance business

3 pitfalls to avoid when you're building a freelance business

Recently I joined the B2B Writing Institute as a panelist on Client Experience, which was awesome! After the live event concluded, a woman named Iyabo Oyawale reached out to me and asked me about three mistakes I had made in the early days of my company. Then she compiled a list and made a fabulous […]

A Toast to Chaos: Keeping Your Promises to Yourself as a Business Owner

A Toast to Chaos: Keeping Your Promises to Yourself as a Business Owner

I don’t know about you, but I have a hard time saying no… …although my kids solemnly swear that I never say yes (as they eat their ice cream and stay up late watching movies)… …and, if you’re picturing a household in chaos, you’re not wrong. I’m fine…everything is juuuust fine. Because I like to […]