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No Brand Strategy? Your Business is Losing Money

All brands are businesses, but not all businesses are brands. What’s that? Even though your brand is how other people see you, when you don’t take time to define how you want to show up, you risk someone else defining your business. To that end, any business operating without an established brand strategy is missing […]

Your #1 Best Lead Generation Tool Is Your Client Experience

As a service business, you want to stand out FAR above your competition and generate high quality, consistent leads at the same time. Heck, as a product business, you want to do the same and remove as much friction as possible for your customers. The #1 primo-primo best way to be a shining light in […]

When to Hire a Copywriter & What to Expect When Working with One

If you’re in business, you may have found yourself asking questions like: “Do I need to hire a copywriter?” or “When should I hire a copywriter?” or even “What exactly does a copywriter do?” The last one always gets me giggling because it’s a mystery to so many people. I’ve lost count of how many […]

Want a Home Page That Works For You? Make Sure it’s a Roadmap to Your Biz

Does every new visitor’s trip to your home page effectively mirror your clients’ journey? Does your home page act as a website roadmap? Have you ever thought about it this way? Most everyone knows the website is an important part of a successful business, but many business owners are not really sure what to do […]

How to Use Voice of Customer Research for Stronger Brand Messaging

What exactly is Voice of Customer Research? (… And why do we bother with it?) Conducting interviews, sending surveys, mining testimonials and combing through social media – all adds up to hours (and sometimes hours and hours!) spent poking around behind the scenes. And not a single moment of it making a direct sale or […]

Learn to Speak Their Language and Attract Better Fit Leads

Sales is like a tripod: and when you think about it, a tripod is only as strong as its weakest side. If just one side is even slightly off, even though it might not immediately topple over, the whole thing starts to wobble precariously. The three parts of sales must all be in alignment to […]

How to Build Your Best Lead Gen System

Your best lead gen system isn’t what you think. It has less to do with getting new leads than it does wowing the clients you already have. And in my business, I break it down in to four key systems. So why this topic? And why now? Client experience has been on my mind a lot […]

How to Create a Website Marketing Plan that Drives and Converts Traffic

In today’s world, your website is the backbone of your entire marketing plan, or it should be. In fact, done right, your website marketing plan can be one of the most effective inbound marketing strategies you use. Let me explain. While lots of people think of their sites as simple online brochures, the reality is […]

5 years in business (and 8 takeaways from entrepreneurship)

Recently, I filed my annual report, which means it’s been 5 years officially since I opened my business. 5 years in business (and 8 takeaways from entrepreneurship). Looking back, there are a few things I did quite well–and others that I wish I had done better, sooner, or differently. Here are the top 8 takeaways […]

Thought Leadership as a Marketing Strategy

Just about every marketing conversation I go into involves some mention of thought leadership. There’s a lot of confusion out there around what it is, how to create it, and how to make it rank for search. So I’m here to address all of that… And if you’re wondering why as a brand messaging strategist […]

The Invisibility Dilemma: Telling Your Story in Public

My framework, the REACH Visibility Trajectory is all about assembling the building blocks so you can show up and convert your audience. The only problem? Sometimes it’s all too easy (and comfortable) to be invisible. By failing to tell your story in public new prospects won’t discover you, and your existing audience may forget you […]