Turn your brand into the customer magnet it's meant to be
Using my REACH Visibility Trajectory™ framework, we’ll build brand messaging your perfect-fit customers fall madly in love with from day one.
Tired of relying on gut checks to set your strategy?
If “wow, we did a lot of stuff…but we didn’t accomplish enough,” sounds like the sum-up of your last marketing campaign…
…or if you’re scraping the bottom of the barrel of your network trying to find perfect-fit leads and you’re wondering if you need to find a new barrel…
…or if you’ve been relying on intuition and best practices, but you’re not sure if they’re best for you…
…you may be guilty of guesswork marketing.
And that’s not a bad thing.
Because you’ve got all the goods and motivation to shape your business into a take-my-money machine.
All you’re missing?
Is the right messaging (aka how you talk about your business) and a structured plan for implementing your brand story into your marketing strategy.
Because to buy, customers need to believe in more than your products. They need to believe in your brand.
When you control how clients perceive your brand, you build stronger connections
It’s time to step back and reconnect with what your brand really stands for. So you can stop worrying about the right thing to say, and start focusing on the real message—that resonates with customers and reflects the core of your brand and learn how to use it as a lens for everything you do.
And that's where I come in.
Hi, I'm Erin —
Think of me as your secret weapon, your magic wand, or even the tiny chef under your hat to turn your special sauce into business action.
After exploring where you are and where you want to go, I’ll help you translate your expertise into messaging and marketing strategy that connects with the real humans in your audience.
Sounds great... so how does it work?
Using my flexible framework, the REACH Visibility Trajectory, I’ll help you:
- Understand what is—and isn’t—working about your message, so you’ll never walk blindfolded into strategy again
- Use tangible data to create messaging that resonates with customers
- Confidently explain who you are and what you do, in a way that shows customers you’re the brand that can solve the problems keeping them up at night.
- Craft a brand story that helps you show up like you and forges deep connection with your audience
- Cut through the fluff and brain fuzz to get to the heart of what you offer, and explain it so well customers will scramble for their credit cards
- Get crystal clear on where you want to go as a company, so you can regain the direction and traction you need to grow and scale
By creating a clear narrative across all channels, you’ll know what to say—and how to move the needle—across every customer touchpoint to blend the core of what you do with what your customers actually care about.
Here's how I can help you get clear on your messaging, nail your marketing, and attract perfect fit clients:
Strategic Brand Messaging
It's one thing to talk about your business. It's another to talk about it consistently.
Together we'll define what your audience needs to understand.
You'll walk away with a brand messaging guide spelling out key messaging for every stage of your buyer's journey.Fine tune my messaging!
Strategic Website Copy
Your brand is your business, and your website is your business card.
What you put out into the world must reflect your offers and speak to the people you serve.
Together, we'll create conversion-focused website copy that speaks to your audience.
Funnel Strategy + Content
Strategic relationships are the key to fast-tracking the customer journey.
Together, we'll compare your goals with client needs to create a 90-day marketing plan.
Enacting it will facilitate real connections while building momentum, authority, and visibility.
By now... one thing is clear:
It's time to get SNACKworthy...
(aka so irresistible your ideal clients keep coming back for seconds and thirds)
It’s not mind-reading. It’s not magic. It’s messaging.
And it’s seriously that simple. When you infuse your strategy with the right message, you’ve got the *chef’s kiss* recipe to attract perfect-fit clients.
Let’s Get Started!
So what does working together look like?
Here's what some people I'm incredibly proud to have worked with are saying...
A website that makes your clients crave your services?
Turn your website into a 24/7 sales tool that keeps your clients REACHING for you with a 10-point checkup and 30 quick-win fixes you can put into action #rightnow.
Some of the very real client wins we've achieved include:
- 2000% ROI (and $120k in new annual revenue) from a sales letter campaign
- 93 leads as the result of a single new campaign
- Sales and marketing alignment that deepened market share and customer retention across 4 distinct departments
- Signing 8 new high-ticket clients and 5 figures of monthly recurring revenue across two months in a new market
- Thought leadership content published in major industry publications
- Going from never speaking to speaking at multiple industry conferences in 3 months