Attract perfect-fit customers

with magnetic messaging and website copy

Feel like you've got SO many ideas about your business brand, message, and website swirling around in your head?

Ready to launch your start up and get it right the first time around?

Making a big change like pivoting, scaling, or getting funding?

Need to be sure your messaging and copy actually connect with your audience?

Even if you built your original brand as you went, based on intuition and gut feelings...

Now that your business is maturing, it’s time to make sure that your brand matches what you do.



propel your brand forward with message, story, and copy...

In just one week, we’ll help you develop your creative direction, brand voice, and copy for your new website so you can:


  • Launch quickly and efficiently so you can start taking action

  • Make a splash with your brand and website launch, building buzz every step of the way

  • Confidently attract and convert customers ready to buy from you


Who are we?

Hi, we’re Erin Pennings and Grace Baldwin, two seasoned brand messaging strategists and copywriters who love working with startups and small businesses to create wildly effective brands.

Over the years, we’ve honed our skills working with businesses of all shapes and sizes to develop messaging and strategies to help them grow. 

We’ve both built intensive offers our customers rave about and after collaborating several times, we know that you’ll benefit from the power of two brains. 

Two brains are better than one. And because most people we work with are ready to take action, we decided to team up and create this weeklong intensive package designed to help you get the clarity you need so you can move forward with your business and offer.

How does this work?

Basically, you give us some details, and we run with it, giving you creative and effective messaging and website copy.

Okay, it’s a little more involved, but here’s how it breaks down.

Reserve Your Date

After applying below, we'll set you up with a date for your VIP week

Share Details on Our Brief

We'll give you a fill-in-the-blank creative brief to share the details of your business.

Join a Kickoff Call

We'll run through the details on our call and confirm the schedule.

Here's what your week looks like

Monday: Kick off call

Tuesday: Messaging development

Wednesday: Branding and copy development

Thursday: Branding and copy development

Friday: Final presentation, sent via Loom video

You'll get

A 4-page brand messaging guide with key messages, social snippets, and voice guidelines

Copy for your home page, ready for your designer

Up to 60 minutes of support time over the next week

Add-ons are available based on what you need (but may change the timeline and increase pricing):

Some examples include:
  • Detail persona development
  • Team training on messaging 
  • Additional pages of copy 
  • Rounds of edits

This offer is valued at well over $6,500, but for the first three people that book, we’re offering it at $4,500.

Ready to elevate your brand voice and articulate your website copy?