Turn your website into a 24/7 sales tool that keeps your clients REACHING for you.
The 10 Metrics I Use to Audit Website Copy
Your copy with a self-assessment
Your site with quick-win actions
Hi, I'm Erin Pennings!
I’m a B2B copywriter who helps small business owners like you hone in on your message and craft website copy that meaningfully connects you with the real humans in your audience so you can build momentum.
When it comes to website copy, I’ve seen it all–from superstar awesomeness to “well, that’s something.” A copywriter with over 15 years of marketing experience under my belt, I’m also a marketing strategy geek who loves talking through marketing challenges and sharing tactical advice for creating powerful messaging that drives your marketing machine.
I’ve audited copy for more than 50 sites and have written copy for almost as many. Now, I’m giving you a peek behind the curtain so you can learn my process, evaluate your website copy and site structure, and make easy tweaks that drive quick wins! The end result? More effective AND compelling copy that is ready to support your success.
Let’s dig in…