5 Reasons to Hire a Professional Copywriter to Revamp Your Website

5 Reasons to Hire a Professional Copywriter to Revamp Your Website

So you’re thinking about revamping your website, but how do you know if it’s the right time? To give a simple answer to a complex question — it depends. The truth is you should revisit your website copy at least every 1.5 to 2.5 years to stay relevant. However, I find that most business owners […]

How To Write Copy With Personality

How To Write Copy With Personality

Here’s the thing about your personality: It’s TRULY unique to you.  Seriously. Infusing your copy with personality starts by believing there’s no one else like you on the planet (And spoiler alert: there isn’t – you are UNIQUELY you — and your copy damn well better reflect that). Sure. We all start the day with […]

The Ultimate Guide to Creating an Email Nurture Sequence

The Ultimate Guide to Creating an Email Nurture Sequence

You’re a busy business owner and you’re hustling to grow your business and earn sales. It’s a lot of work (ask me how I know!). What if I told you that there’s a magical automated tool that can turn your audience into paying customers? Well, guess what…it exists! Email nurture sequences are about to be […]

How Your About Page Can Actually Help You Earn Business

How Your About Page Can Actually Help You Earn Business

Did you know that the About page is one of the most important pages on your site? It’s a  golden opportunity to show your prospective customers what sets you apart from the competition and makes you shine. An “About” page is more than meets the eye, and you’ll need to know the inside scoop if […]

The 11 Essential Web Copy Strategies Your Website Really Needs

The 11 Essential Web Copy Strategies Your Website Really Needs

Do you want to increase your website traffic and sales? (Um, hello? Who doesn’t! And, psst — if you don’t, let’s chat about how to level up your rates or your biz.) I’m going to assume then, that you do want to get more bites from your ideal clients. It follows, then, that it’s time […]

How New Web Copy Can Kickstart Your New Year

How New Web Copy Can Kickstart Your New Year

It’s almost a new year, which means a fresh start for all of us. We always hear “new year, new you,” but this year, it’s all about “new year, new web copy.” If you’re a business owner who hasn’t given your website copy a look in a while, it’s time to update it so that […]

From Me to You: How to Shift Your Copy to Focus on Your Audience

From Me to You: How to Shift Your Copy to Focus on Your Audience

As a business owner, you are so passionate about your business and what you’re offering that you want to shout it from the rooftops! It can be tempting to communicate that mindset in your website copy. You want to tell your audience all about your business and why it’s awesome so you can convince them […]

13 Awesome Blog and Email Headlines and Why They Work

awesome headline

I love to talk about copy, and here’s the thing, good copy is essential, however, the single most underrated truth about copywriting is that your copy is only as good as your headline. You might have the best content in the world, but if your headline isn’t grabbing your audience’s attention, they won’t read anything […]

The Secret to Defining Your Brand Voice

The Secret to Defining Your Brand Voice

You want to connect with your audience. I know it. You know it. And, to let you in on the best-kept secret ever, they know it, too. The magic (aka when you grow your business) happens when your messaging is synonymous with your brand, you connect with your audience, and they associate your message, your […]

Writing Conversationally Is Just Like Talking…Here’s How

conversational tone

Are you looking for the magic formula to take your content to the next level, engage your audience, and get the sale? It’s time to ditch everything you learned in English class and embrace the art of writing conversationally. Writing in a conversational tone allows you to create a lasting connection with your audience. Anyone […]

How to Make Your Website Copy Stand Out

How to Make Your Website Copy Stand Out

If you want to convert sales, engage your audience, and set the tone for your brand, it’s time to revisit your website copy! If your copy is doing its job, you can attract, engage, and nurture your clients because they’ll understand who you are, what you do, and how you can help them. Have you […]

Why Clear Copywriting Wins Over Clever Every Time

Why Clear Copywriting Wins Over Clever Every Time

Awesome… great… amazing… groundbreaking… Do any of these words mean anything to you? Probably not. These are buzzwords that may sound clever; however, they aren’t specific and don’t have a clear meaning behind them. When taking on a copywriting project, instead of using jargon or meaningless words, be as clear as possible. Here’s why. If […]