5 Ways to Break Into Copywriting

5 Ways to Break Into Copywriting

Have you ever wondered how to become a copywriter? Or maybe you’ve wondered what it takes to become a copywriter, so you know what to look for when hiring one. Today I’m spilling all my secrets, tips, and tricks about how you can break into the copywriting world and become an expert copywriter that everyone […]

Why Launching an Email Sequence is Vital for 2021

Why Launching an Email Sequence is vital for 2021

If you want a free marketing tool that will build your relationship with your audience and help boost your sales, it’s time to look at putting an email sequence in place! Email sequences go by a few names: workflows, drips, drip sequences, email marketing automation, and autoresponders. They all refer to a series of emails […]

8 Steps to a Better Call to Action

8 Steps to a Better Call to Action

First impressions are everything, and when it comes to your website, a good first impression makes the difference between landing or losing a sale. When a potential customer opens your page, they should be able to figure out what you’re offering and how to get it without having to scroll further. I talk a lot […]

Does your website copy do these 7 things? (most websites don’t)

Does your website copy do these 7 things

Almost no website is perfect. There. I said it. And, better yet, most people know this about their own sites and their website copy. Whether you’re a small brand or a Fortune 500 company. There’s almost always at least one improvement that could make a difference. (I am no exception here, and I own that). […]

6 Things You Should Know Before Hiring a Copywriter

6 Things You Should Know Before Hiring a Copywriter

A copywriter doesn’t just help you with the words. You also build a relationship with them as they learn the ins and outs of your business. Hiring a copywriter is an important decision.  They serve as more than a writer. They serve as an advisor, business consultant, and marketing strategist who sees your business from […]

6 Ways Web Copy Attracts Your Ideal Clients

6 Ways Web Copy Attracts Your Ideal Clients

Like everyone these days, your clients have a short attention span…very short. You have 8 seconds to grab them.  Potentially, that number is even lower these days now that everyone is taking on multiple roles. So how do you stand out? With web copy that speaks directly to their needs.  You can use web copy […]

The First Impressions Project: Short, Sweet Client Experience Audits

The First Impressions Project: Short, Sweet Client Experience Audits

With most of us spending more time online, businesses with an online component are in high demand. As a small business owner, you’re probably wondering whether your website delivers your message as successfully as possible–first impressions matter. You have 8 seconds (or less) to capture client attention before they move on to greener pastures. So, […]

Messaging Tips for Small Businesses: What You Need to Do Right Now

My background is in marketing and communications, and like you, I’ve never faced a world-wide crisis, so we’re adjusting and learning together as we figure out this new reality. If you’re struggling with figuring what to say, here are some messaging tips and best practices you can follow as you reach out to your clients.  […]

Why Should You Hire a Copywriter?

What is the first thing you do before deciding you want to buy a product or hire someone, or whether you’re going to regret buying that toy for your child? You go to websites, and you read the words out there to learn more…that a copywriter probably crafted. Everyone speaks, but getting the right words […]

10 Do’s and Don’ts of Writing Good Web Copy

Let’s talk web copy today. I absolutely love giving entrepreneurs and brands web copy that helps them attract their ideal clients. Why? There’s a lot more strategy that goes into each word than you might think.   It’s fun to dig into their projects and businesses and really get to know the nuts and bolts of […]

Does Your Offer Get Bites? How to write an offer that sells

I’m in a ton of groups for entrepreneurs. A ton. And it’s how I connect with a lot of my clients and, better yet, referrals. What’s more, I’ve found that many entrepreneurs have absolutely incredible services and knowledge bases, but they have no clue how to write an offer. If your offer doesn’t get bites, […]

5 Ways a Content Strategy Fuels Your Entire Marketing Plan

Talk to six different content strategists and you’ll get six different “best strategies” for developing a content plan. But if you talk to all six of them, you’ll find some common threads. And the key here, really, is that a good content strategy can fuel your entire marketing plan. WHAT?!? That’s a great big statement. […]