REACH Visibility Trajectory™: Hook Your Ideal Prospects With Tactical Strategy

REACH Visibility Trajectory Series™: Hook Your Ideal Prospects With Tactical Strategy

If nothing changes, everything stays the same. Picture this — you do all your research, develop your brand voice, and create a gorgeous website. Then what? You sit back and wait for all the leads to come to you? Not quite… If you do nothing differently besides having a killer website and great messaging, not […]

REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning

REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning

As humans, we build connections and trust based on shared experiences. Sometimes close friends form this based on a lifetime of building history together. You don’t have a lifetime to build trust with your clients and prospects, however. So how do you build it in a matter of seconds or small online interactions? The answer […]

How To Nail Your Website Headline and Create a Hero Section That Converts

How To Nail Your Website Headline and Create a Hero Section That Converts

Where does your audience get their first impression of your business? It might be anywhere — a blog on the first page of Google (swoon), a social media post, or a YouTube video. Or heck, even Tik Tok. Your website, however, is where you back up the brand you put out into the world and […]

Never Have I Ever: Website (copy) Edition

Erin Pennings with microphone

Writing your own website copy is HARD, right? Insanely hard. YOU know your business and it’s ALL important, so how do you know what’s most important? So…let’s play a game — and let me know how many of these things you can relate to! Spoiler alert: These are the most common pitfalls that small business […]

From Stuck to Unstoppable: Networking Provides The Keys to the Castle

From Stuck to Unstoppable: Networking Provides The Keys to the Castle

You’ve been brainstorming ideas for your blog posts and your social media accounts. You’ve got what feels like hundreds of ideas flowing through your head, but none of them feel right. Something is missing in your business that’s stopping you, and you’re just not sure what it is. You’re just stuck. Does that sound about […]

5 Ways to Break Into Copywriting

5 Ways to Break Into Copywriting

Have you ever wondered how to become a copywriter? Or maybe you’ve wondered what it takes to become a copywriter, so you know what to look for when hiring one. Today I’m spilling all my secrets, tips, and tricks about how you can break into the copywriting world and become an expert copywriter that everyone […]

Why Launching an Email Sequence is Vital for 2021

Why Launching an Email Sequence is vital for 2021

If you want a free marketing tool that will build your relationship with your audience and help boost your sales, it’s time to look at putting an email sequence in place! Email sequences go by a few names: workflows, drips, drip sequences, email marketing automation, and autoresponders. They all refer to a series of emails […]