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Realign Your Messaging with 3 Rules for Storytelling

In a world bombarded by promotional messages and clickbait, businesses that stand out are those that connect with their audience on a deeper level. Storytelling is a powerful tool in achieving this connection, and it becomes all the more compelling when it’s woven into your brand messaging. In simple terms, brand messaging is the language […]

4 Ways Misaligned Brand Messaging Could Be Hurting Your Content Marketing

Developing a content marketing strategy is too often seen purely as a numbers game.  Put out a lot of content. Get as many eyes as possible on that content.  The theme always seems to be more. More content. More eyeballs. More leads. Social media is one of the most popular channels for content marketing. Whether […]

Brand Messaging Makeover: 6 Ways to Add Magic to Your Customer Experience [Video]

Recently, I wrote about 5 secret sauce ingredients for your brand messaging makeover. In that article, I focused on strategies for tapping into your customers’ brains to find brand messaging golden nuggets. Today, we’re heading back into the marketing lab to show you how to USE that information to implement your brand messaging. After all, […]

5 Secret Sauce Ingredients for Killer Brand Messaging

If you have customers (or you know who your customers are-slash-will be), you’re sitting a top a veritable gold mine of inspiration for messaging, copy, and content. While great customers are worth their weight in gold, they can also help you turn basic “blah” messaging into a golden elixir. Want another way to look at […]

A Step-By-Step Guide to Obsession Worthy Brand Messaging

If you’ve felt like your brand messaging is generic or you’ve, ahem, never gone through a brand messaging exercise, then this post (and video) are for you. Think of it as a step-by-step guide to brand messaging that your clients will obsess over. A while back I shared six brand messaging mistakes, which you’ll also […]

3 Vital Questions to Nail Your Brand Messaging

If you ever feel like you’re shouting into the void when it comes to marketing your biz and you can’t seem to rise above the digital noise to capture your audience’s attention, you’re not alone. The answer is to spend some time revisiting your brand strategy and revamping your brand messaging. What is brand messaging? Why […]

Recession-Proof Your Biz by Cutting Costs of Inconsistent Brand Messaging

Recession-Proof Your Biz by Cutting Costs of Inconsistent Brand Messaging

Experts still agree: a recession late in 2023 is inevitable. How big it will be is anyone’s guess, but that’s not stopping the universal knee-jerk reaction. Cut the budget. Trim the fat. Streamline. Pull up the ol’ bootstraps.  Since marketing initiatives and the associated results appear intangible, the marketing budget is often the first victim […]

6 Messaging Mistakes and What to do Instead

Just because you can…doesn’t mean you should, especially when it leads to all kinds of mistakes or regrets.  Life and work are full of “can” but what about the “should”? Yes, you CAN run a 10k muddy obstacle race without training, but will your body work for you the next day? You CAN party like […]

Featured Interview Subkit: Take Your Copy From Whomp-Whomp to Wow

When Subkit reached out to me asking to do a profile and let me know that my friend Tara Stand had referred me, I said sure! What followed was a cathartic dive into where I started, where I am now, and what I’ve learned along the way. Would love for you to give it a read to learn: […]

Your Brand Messaging Needs A Check-Up: Here’s why

Your relationship with your audience is a two-way street. Whether you’re brand new to the game, or you’ve been in it for years, devoting attention and resources to your brand messaging matters. Because sending the right message is crucial.  Brand messaging is a vital aspect of every successful marketing strategy. From the smallest solopreneur’s set-up […]

Brilliant Bitesize Brand Messaging Strategy Ideas for Your Business

As the entrepreneur of a small business, you may know how to connect with your ideal audience. This means meeting them at their level, drawing them in, and delivering value so you secure the sale. Once you wow your customer and produce repeat sales, you have accomplished most of the hard work.  When you create […]