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Featured Article: The Swipe File on Foreplay.co

As a copywriter, I have a huge swipe file of copy that I use as inspiration for future copy and content. So when Foreplay.co — a SaaS solution that shortens the cycle of creating ads for online platforms came to me, I jumped at the opportunity to write for them. The first article I wrote […]

How to create good thought leadership content that also ranks for SEO

If you spend time on LinkedIn or browsing industry publications, you may be familiar with the idea of ‘thought leadership.’ If not, or you’ve wondered what it really is, here’s my definition. Thought leadership refers to a person or brand positioning themselves as experts by sharing their ideas and opinions with their target audience.  At […]

What’s So Funnel About It? – 3 funnel truths to grow your business

Every business is an online business now. It’s been true since before the pandemic. But since March 2020, it’s been a hard truth for lots of businesses that had not previously relied on an online presence. And another insight? It’s a funnel truth — they are right for just about every business. After all, everyone […]

Putting a Human Face on B2B Marketing

If you work in B2B marketing, you’re probably familiar with the misconception that it’s stiff and creatively lacking, especially when compared with B2C. If it brings to mind bland sales materials, outdated websites, and messaging with zero personality, it doesn’t have to be this way. Being a successful marketer in the B2B space is no […]

5 Reasons to Hire a Professional Copywriter to Revamp Your Website

5 Reasons to Hire a Professional Copywriter to Revamp Your Website

So you’re thinking about revamping your website, but how do you know if it’s the right time? To give a simple answer to a complex question — it depends. The truth is you should revisit your website copy at least every 1.5 to 2.5 years to stay relevant. However, I find that most business owners […]