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Featured Article: The Swipe File on Foreplay.co
As a copywriter, I have a huge swipe file of copy that I use as inspiration for future copy and content. So when Foreplay.co — a SaaS solution that shortens the cycle of creating ads for online platforms came to me, I jumped at the opportunity to write for them. The first article I wrote […]
What’s So Funnel About It? – 3 funnel truths to grow your business
Every business is an online business now. It’s been true since before the pandemic. But since March 2020, it’s been a hard truth for lots of businesses that had not previously relied on an online presence. And another insight? It’s a funnel truth — they are right for just about every business. After all, everyone […]
Putting a Human Face on B2B Marketing
If you work in B2B marketing, you’re probably familiar with the misconception that it’s stiff and creatively lacking, especially when compared with B2C. If it brings to mind bland sales materials, outdated websites, and messaging with zero personality, it doesn’t have to be this way. Being a successful marketer in the B2B space is no […]
Blogging For Business, Turning Your Ideas and Experience into Thought Leadership
When it comes to marketing strategy, content is king. You hear this over and over and over. It can take the form of video, audio, written content, or a combination of all three. How do you know what to focus on or what to say? When I speak about turning your original ideas, unique perspectives, […]
5 Reasons to Hire a Professional Copywriter to Revamp Your Website
So you’re thinking about revamping your website, but how do you know if it’s the right time? To give a simple answer to a complex question — it depends. The truth is you should revisit your website copy at least every 1.5 to 2.5 years to stay relevant. However, I find that most business owners […]
