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Things will calm down soon…and other lies I tell myself
There’s a big lie I always tell myself —“things will calm down next week.” But with 20 years of adulting under my belt, I really ought to know better. Things NEVER calm down. It’s always some new crisis, some new set of kid activities, or some deadline that I probably should never have committed to. Thus, […]
Launching Is Just the Beginning: Marketing Strategies for Your Website That Drive Real Results
When people ask me about creating a marketing strategy for a website, I tell them it’s basically a roadmap for how to take your online presence to the next level. A website alone won’t deliver results if people don’t know how to find it or if you aren’t using it as part of your broader marketing […]
How to Write Thought Leadership Content That Stands Out
What is Thought Leadership Content? All content has a purpose and thought leadership content has become an increasingly popular option because its purpose is to build a relationship with your audience by establishing yourself as an expert. Good thought leadership content goes beyond expressing an opinion on a topic. It shows the reader that you […]
Get the Most Out of Your Content Strategy Using a Single Piece of Content
Creating content is an important part of running a business, especially one that operates primarily online. And spoiler alert: these days, just about every business is an online business. Here’s the thing: if you’re going to create content consistently, you’ve got to have a content strategy in place—or a plan for what you’re going to […]
No Brand Strategy? Your Business is Losing Money
All brands are businesses, but not all businesses are brands. What’s that? Even though your brand is how other people see you, when you don’t take time to define how you want to show up, you risk someone else defining your business. To that end, any business operating without an established brand strategy is missing […]
Your #1 Best Lead Generation Tool Is Your Client Experience
As a service business, you want to stand out FAR above your competition and generate high quality, consistent leads at the same time. Heck, as a product business, you want to do the same and remove as much friction as possible for your customers. The #1 primo-primo best way to be a shining light in […]
When to Hire a Copywriter & What to Expect When Working with One
If you’re in business, you may have found yourself asking questions like: “Do I need to hire a copywriter?” or “When should I hire a copywriter?” or even “What exactly does a copywriter do?” The last one always gets me giggling because it’s a mystery to so many people. I’ve lost count of how many […]
Captivating Your Audience: 8 Best Practices for a Scroll Stopping Hero Section that Converts
No matter how you feel about spring cleaning, I think we can all agree that in 2024 we’ve reached a time where it applies to our digital spaces just as much as our physical spaces—specifically our home pages and more specifically, the hero sections. Many of us were taught that when we’re expecting company, we […]
Want a Home Page That Works For You? Make Sure it’s a Roadmap to Your Biz
Does every new visitor’s trip to your home page effectively mirror your clients’ journey? Does your home page act as a website roadmap? Have you ever thought about it this way? Most everyone knows the website is an important part of a successful business, but many business owners are not really sure what to do […]
How to Use Voice of Customer Research for Stronger Brand Messaging
What exactly is Voice of Customer Research? (… And why do we bother with it?) Conducting interviews, sending surveys, mining testimonials and combing through social media – all adds up to hours (and sometimes hours and hours!) spent poking around behind the scenes. And not a single moment of it making a direct sale or […]
Learn to Speak Their Language and Attract Better Fit Leads
Sales is like a tripod: and when you think about it, a tripod is only as strong as its weakest side. If just one side is even slightly off, even though it might not immediately topple over, the whole thing starts to wobble precariously. The three parts of sales must all be in alignment to […]
How to Build Your Best Lead Gen System
Your best lead gen system isn’t what you think. It has less to do with getting new leads than it does wowing the clients you already have. And in my business, I break it down in to four key systems. So why this topic? And why now? Client experience has been on my mind a lot […]