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How to Build Your Best Lead Gen System

Your best lead gen system isn’t what you think. It has less to do with getting new leads than it does wowing the clients you already have. And in my business, I break it down in to four key systems. So why this topic? And why now? Client experience has been on my mind a lot […]

How to Create a Website Marketing Plan that Drives and Converts Traffic

In today’s world, your website is the backbone of your entire marketing plan, or it should be. In fact, done right, your website marketing plan can be one of the most effective inbound marketing strategies you use. Let me explain. While lots of people think of their sites as simple online brochures, the reality is […]

5 years in business (and 8 takeaways from entrepreneurship)

Recently, I filed my annual report, which means it’s been 5 years officially since I opened my business. 5 years in business (and 8 takeaways from entrepreneurship). Looking back, there are a few things I did quite well–and others that I wish I had done better, sooner, or differently. Here are the top 8 takeaways […]

15 Feature Articles from 2023

2023 was a heck of a year. And whenever that happens, I find it important to reflect on what went really well. Here are some of my top feature articles, interviews, and bylines from 2023. The Copywriter Club podcast and article  Okay, so technically, my podcast episode was in 2022, and technically, it’s not an […]

Featured Article: The Swipe File on Foreplay.co

As a copywriter, I have a huge swipe file of copy that I use as inspiration for future copy and content. So when Foreplay.co — a SaaS solution that shortens the cycle of creating ads for online platforms came to me, I jumped at the opportunity to write for them. The first article I wrote […]

How to create good thought leadership content that also ranks for SEO

If you spend time on LinkedIn or browsing industry publications, you may be familiar with the idea of ‘thought leadership.’ If not, or you’ve wondered what it really is, here’s my definition. Thought leadership refers to a person or brand positioning themselves as experts by sharing their ideas and opinions with their target audience.  Sharing […]

Thought Leadership as a Marketing Strategy

Just about every marketing conversation I go into involves some mention of thought leadership. There’s a lot of confusion out there around what it is, how to create it, and how to make it rank for search. So I’m here to address all of that… And if you’re wondering why as a brand messaging strategist […]

How to Sell Without Being “Salesy” in Your Copy

“Salesy.” It’s a term I hear all too often. Especially when people (clients) tell me “My brand isn’t salesy,” or “I don’t want to come across as too salesy.” In my experience, the pushback isn’t against sales in general. No one wants to feel slimy or be perceived as that door-to-door salesperson. But selling? It’s […]

The Invisibility Dilemma: Telling Your Story in Public

My framework, the REACH Visibility Trajectory is all about assembling the building blocks so you can show up and convert your audience. The only problem? Sometimes it’s all too easy (and comfortable) to be invisible. By failing to tell your story in public new prospects won’t discover you, and your existing audience may forget you […]

Telling Your Story: What Does it Actually Mean?

You’ll often hear me talking about the importance of telling your story and how to do it effectively.  I recently shared this video going through finding the right story to tell at a high level.     Prefer the reader’s cliff notes? Here goes. That means finding an effective way to tell your story everywhere […]

Turn Your Messaging into Magic with Anna Hetzel

Anna Hetzel and I are dishing on brand messaging and website copywriting, plus they’ll share the exciting things going on in their world at Strange Birds. Plus…why there are never enough bird puns. Learn more about Anna Hetzel https://strangebirds.land/ Get their Bird’s Eye (re)View at https://tally.so/r/3ND4z0   — Turn Your Messaging Into Magic is a live broadcast […]

Realign Your Messaging with 3 Rules for Storytelling

In a world bombarded by promotional messages and clickbait, businesses that stand out are those that connect with their audience on a deeper level. Storytelling is a powerful tool in achieving this connection, and it becomes all the more compelling when it’s woven into your brand messaging. In simple terms, brand messaging is the language […]